By 2022, the number of mobile augmented reality monthly users could reach 2 billion. Still, some people still say our customers don’t want Augmented Reality. Yet AR is expected to be $150 Billion sector globally. So where is the discrepancy? Why is it some businesses are not jumping on the AR bandwagon whereas others like Facebook and Apple (hardware) or L’oreal, Ikea and Pepsi (software) are lapping it up.
Adopting AR.
22 September, 2021
by Aditya